Despite its power, social networking is viewed as a chore by the majority of small businesses. They hope for a viral moment, publish at random, and chase likes.
That isn’t a strategy. That is a time waster.
Here are some lessons I’ve learnt from assisting companies in using social media to generate leads and sales without going viral.
❌ Mistake 1: Posting Without Intention
Posting daily is not the goal. It’s important to post with purpose.
Consider this:
- Does my consumer find this content interesting or helpful?
- Does it demonstrate what I offer or how I can be of assistance?
- Does it point users in the direction of the next action?
Your audience will scroll past your posts if they solely contain “Happy Monday!” or festival greetings. Value, proof, offer, and personality are the four post categories that I assist clients in combining.
📊 Mistake 2: Neglecting analytics
Most entrepreneurs don’t look at what’s working.
- Which postings received genuine interaction?
- When is the busiest period for people?
- Are people DMing you or hitting the link in your bio?
Social media sites like Facebook and Instagram provide free insights. Make use of them. Every month, I revise the content strategy after reviewing client data.
🎯 Mistake 3: No CTA (call to action)
People don’t always know what to do next.
Whether it’s
“DM us to make a reservation.”
“To find out more, click the link.”
“Save this article for a later time.”
A straightforward CTA encourages action and boosts engagement. There is a chance to turn a follower into a customer with each post.
🤝 Mistake 4: Ignoring DMs as Leads
DMs are leads, not just conversations.
When someone requests information about a service, pricing, or time, that is an indication of buying intent.
I assist companies in developing straightforward WhatsApp follow-up procedures and reply scripts to increase revenue from direct messages on social media without coming across as demanding.
📸 Mistake 5: Emphasizing Yourself
Yes, you should showcase your team, product, or service, but mix it with information that appeals to your target audience.
For instance, if you own a bakery, share more than simply product pictures; share recipes, party ideas, or cake tricks.
Create a community rather than a catalog.
Concluding Remarks
Social media is effective when used strategically:
- Post with a purpose.
- Utilize data
- Include CTAs
- Consider DMs as leads.
- Prioritize your customers over your brand.
Let’s collaborate if you’re prepared to convert followers into customers and likes into leads.
📩 Do you need assistance with your content plan or social media strategy?
I’ll show you exactly what needs to change if you DM me or schedule a free 15-minute session.