Let’s face it: advertising costs many small businesses money. After boosting a few posts and experimenting with random keywords, they declare that “Ads don’t work.”
Ads do, however, actually work. All you need is a clever, economical plan.
Here’s how I help companies use Google Ads and Meta Ads (Facebook/Instagram) to generate actual results without breaking the bank.
- Establish Your Objective (Not Just “More Sales”)
Ask yourself, “What exactly do I want?” before running any ads. Reservations? Traffic to websites? leads via WhatsApp or a form? Installing apps? Lower ad expenses and more intelligent targeting result from having a clear aim. I constantly create campaigns to track and concentrate on a single action. - Focus on the Correct Audience—It’s Better to Be Narrow Rather than aiming for “everyone,” focus on:
- Google Ads: Instead of using “photographer,” use specialized keywords like “wedding photographer in Mumbai.”
- Meta Ads: Target based on behaviors, geography, or interests. For instance, a gym in Pune can reach fitness enthusiasts within a 5-kilometer radius. More relevance and less waste result from smaller audiences.
💻 3. Make a Converting Landing Page
It’s popular (and costly) to send users to your homepage.
Rather, direct them to a specific website that has:
An unambiguous headline
One CTA: “Get a quote, call now, and book now.”
Evidence (testimonials, images, and reviews)
Mobile call and WhatsApp buttons
I make straightforward one-page landing pages that convert better than entire websites if you don’t have one.
- Establish a test budget, then scale it from ₹500 per day to even ₹300 per day. Test several advertisements with various headlines, wording, and visuals. Put the poor performers on hold. Scale the successful advertisements If you test properly, even ₹2,000 to ₹5,000 can teach you what works. I frequently do A/B testing early to help clients avoid squandering money.
- Target Warm Leads Again
Most individuals don’t first buy from you or get in touch with you. Retargeting advertisements are therefore essential: On Meta: Display advertisements to users who have interacted with your posts or visited your website. Use show advertisements on Google for users who clicked but did not convert. This re-engages interested users at a significantly reduced expense.
Concluding Remarks
To run successful advertisements, you don’t need lakhs.
All you need is:
The appropriate audience
A straightforward offer
A targeted landing page
Smart testing
Regular monitoring
Without relying on guesswork, I have assisted companies in generating leads, calls, and sales from advertisements with modest expenditures and little adjustments.
📩 Do you need assistance creating successful Google or Meta ads?
Let’s speak. I can create a campaign from start or audit your present setup.